OpenAI, known for creating ChatGPT, is reportedly developing a web search product that could potentially compete with Google Search. This new service is said to be partially powered by Microsoft’s Bing search engine. The initiative represents OpenAI’s most direct challenge to Google yet, as web search and search advertising have long been Google’s main revenue sources.
The article questions whether OpenAI’s search engine can deliver a better experience than Google, which has faced criticism for low-quality search results due to AI-generated content and SEO manipulation. OpenAI will need to overcome these issues to succeed. The report also mentions Perplexity AI, another AI-driven search engine, and Google’s recent rebranding of its Bard AI assistant to Gemini, along with a new subscription plan.
Overall, OpenAI’s entry into the web search arena signifies a significant shift in the tech industry, with AI playing an increasingly central role in shaping the future of online search and information retrieval.
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